Inglesina values
The people who work at Inglesina company are parents, too and, like our customers, have experienced the emotions of having children. We are aware that the birth of a baby brings great joy and, at the same time, great responsibility.
Inglesina, dedicating ourselves to babies with enthusiasm and passion.
Inglesina’s objectives are comfort, safety and functionality. Inglesina’s tools are research, innovation and style. This is the world of Inglesina: a world "built with heart" that, as always, we offer in tribute to babies.
Inglesina manufacting criteria
RESEARCH
Every Inglesina project is supported by dedicated research in Marketing and Manufacture.
Marketing Research
Inglesina conducts constant marketing research aimed at obtaining feedback regarding the current market status. Its target is to identify and define the real demands of its users, which in this case has double implications since the user is both parent and child. Such research gives us an idea of the overall characteristics of products offered by the market, of macro tendencies, and of the public's reactions and its expectations in terms of aesthetics and functionality. In this way Inglesian is able to pinpoint, with a certain degree of reliability and preciseness, the attributes of the end product that are most likely to kindle interest, where each attribute is classified under a series of values termed primary, secondary or trivial.
Materials Research
Where the manufacturing process is concerned, Inglesina conducts thorough research vis-ŕ-vis choice of materials, with the primary scope of identifying and determining the best materials most suited to the development of each project. Materials research covers the most varied of sectors - from textile fabrics to mechanical components - and is fed constantly by internal and external consultancies, participation in trade fairs, analysis of samples and liaison with representatives of the most renowned national and international companies and/or partners.
SAFETY
Every Inglesina project undergoes a schedule of tests for assuring high level of security.
Materials testing
Every material intended for a project is clearly defined by technical specifications and is then laboratory-tested for proof of compliance to childcare regulations and standards. Thus each material destined to the "hard" and "soft" parts of a product is subjected to physical tests such as strength, endurance and resistance to deformation, tests for measuring the degree of ignitability, and chemical tests such as fastness to solvents, washing, and exposure to the sun and atmospheric agents.
Parts testing
Once a product is assembled the test routine envisaged for each project calls for a series of physical endurance tests that are performed internally, based on the standard requirements that have to be met. This refers in particular to requirements dictated by the proper use or otherwise of the product, defined over the years on the basis of experience and market feedback.
Approval Testing
In the last phase, products must be shown to comply with European and international statutory requirements. As a further guarantee of product conformance, Inglesina relies on leading national and international Test Laboratories for this phase. Nevertheless, this decision is not dictated by mere marketing requirements but, on the contrary, by the heartfelt sensitivity that characterises all the undertakings of Inglesina, which has always been seriously attentive to the safety and wellbeing of kids. This sensitivity to safety is further confirmed by the company's participation in Workshops associated with the European Committee for Standardization (CEN), whose purpose is to promote the harmonisation and updating of national standards in individual countries.
FUNCTIONALITY AND COMFORT
Energies and synergies stemming from within and without are committed to the development of every single project - these are the so-called "test fields". Here market requirements in respect of functionality and comfort are recorded, classified and analysed. Even the tiniest "critical factor of success" is taken into consideration. The systematic application of this procedure generates the development plan of a project.
This means that the smallest requirement that reaches us from outside contributes towards the definition of a product and its conformity to the ultimate goal - to meet all the requirements of comfort and functionality.
This commitment physically translates itself into the continuous technical and functional improvement of systems and mechanisms and the introduction of brand new products.
QUALITY
For over forty years the Inglesina mark has been synonymous with "Quality". The Inglesina quality policy is applied across the entire range of products by virtue of the rigorous quality standards adopted both during the design stage as well as during manufacture. This is why each and every step and component undergoes a series of determinant checks. Supplier selection, choice of materials, general assembly inspections aimed at evaluating each manufacturing phase, and finally, thorough end product analysis for verifying product conformity to the original project and correct functionality and appearance. Thanks to this constant monitoring, the product that is placed on the market can rightly be said to be superior.
STYLE
Every single project is not only born of thorough market and materials research, but is also influenced by ongoing trends that help define the overall appearance so that the product is perfectly in keeping with the times. Inglesina creations combine the answer to market demands with the creativeness and style imparted by elegance, select fabrics, fine detail and careful tailor-making, all of which have for years distinguished Inglesina in the world.
Inglesina’s mission
To consolidate Inglesina’s leadership in the premium segment of the baby products sector through the design, the construction and the distribution of products that are distinguished for their innovation, elegance and attention to details.
To provide the end customer "real value": helping busy mums and dads all over the world to calmly and skillfully raise their children by combining aesthetic values such as style and elegance with attention to all aspects that make our products convenient and functional to use and comfortable for the babies.
History of Inglesina trademark
The history of Inglesina began in a curious, original way. Everything started with the passion of the company's founder, Liviano Tomasi, for four wheels and mechanics in general. However, young Tomasi was originally interested in go-karts and in fact he dedicated himself to the tuning up and setting of karts for racing. But it was a short step from engines to babies - first through the production of tricycles - especially with the encouragement of a woman: his wife, Bruna.
So, in December 1963, at first accompanied by his brothers Augusto and Sergio, Liviano Tomasi embarked on what was to prove a far-sighted and courageous business venture: he created L'Inglesina Baby and, with it, the production of the first English-style prams - including the historic "London" - which even today represents one of the inspirations for the unmistakable Inglesina style.
The company experienced constant and rapid growth, linked to the visibility the brand gained on the Italian market. For a decade, L'Inglesina Baby's production remained centred on English-style prams but as early as the 1970s it introduced a revolutionary stroller: the "Apollo" (whose name pays homage to the new era of space travel). In the 1980s, and the whole next decade, the company developed a presence in other international markets as well, expanding its product line with articles such as baby seats, car seats and baby slings.
Today L'Inglesina Baby is one of the leading companies on the international scene, specializing in the early infancy sector and a recognized interpreter of the "Made in Italy" style, elegance and quality, serving as its ambassador to more than thirty countries around the world for more than forty years.
Why the name Inglesina?
Behind the Anglo-Saxon references of the Inglesina name, there is a completely Italian reality. So, why did Inglesina choose this name? The answer has to do with the company's first model in the 1960s: the historic "London," with a leaf-spring frame, inspired by traditional English carriages of the British court.
From here the name "Inglesina": which, in Italian, is feminine, like the word for "pram".
A choice of identity that Inglesina has maintained and confirmed over time. In fact, the original "London" model is still sold today, in an updated design, with the name, "Classic": a model that, in addition to being the Inglesina icon, represents the pram par excellence.